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What is Digital Spring?

Digital Spring is a unique digital advertising service that connects charities with advertisers, creating real opportunities for both.

How can Digital Spring help Charities?

We work with charities, to create a brand new funding stream that gives them access to a share of the £1bn per year marketplace for digital advertising.

Preview - What is Digital Spring?

Charity Opportunity

Digital display advertising in the UK was worth £1bn in 2009 and is set to grow in 2010 despite the economic downturn. (IAB/PWC 2009). Currently, all of this revenue is enjoyed by Search (EG Google), News sites (EG Guardian Unlimited), and Portals (EG Yahoo).

FACT : Many Charity websites have all the attributes of quality commercial websites.

Charity websites are content destinations for news and analysis within their sectors.

Charity website users are wealthy, loyal and have a very strong relationship with the web brand.

Charity web brands are well respected and portray a set of ideals that reflect those of their users.

Charity websites represent a valuable proposition for advertisers whose companies share ideals of ethics, integrity, and responsibility.

FACT : Currently few charities actively convert this value into funds. Why become a Digital Spring partner? Read more…


What we do

As a Digital Spring charity partner, you can realise the full funding potential of your website, enjoying a fully comprehensive advertising sales and technical service that splits into 3 parts, Sales, Service and Support.

The fact that we deal with all aspects of the process means that all you need to do is receive the funds we generate for you each month.

Preview - What we do

Sales

We use our significant digital media sales experience to generate ad revenues for you from the growing number of ethical advertisers.

This revenue comes in the form of digital advertising campaigns targeted in an unobtrusive way to your web audiences both on and off the pages of your website.

  • On-site advertising – Precision targeted ad campaigns on the pages of Charity websites
  • Off-site advertising – Ad campaigns precision targeted to Charity Web Audiences as they access the wider web
  • Digital Creative Solutions. – Bespoke sponsorship and content integration opportunities targeting Charity web Audiences
Preview - Sales

Service Delivery

Ethical Audit

We carry out a comprehensive ethical audit of every advertiser that expresses an interest in running a campaign. This audit measures the product / message, the advertising creative and the advertising company’s practices to check that in each category the company meets your exacting standards of Ethics, Social and Environmental Responsibility.

Technical Service

We handle all aspects of the technical advertising process including ad- serving, tracking, trafficking, reporting and campaign management and optimisation.

Preview - Service Delivery

Support

As a DS partner, you can expect the highest level of support including full accounting services (invoicing, billing, cash collection), consultation on website design as well as Search Engine Optimisation.

We have links to some of the most creative agencies in the market and we can bring their talents to bare for your cause.

What could becoming a DS partner mean for your charity? Read more…

Preview - Support

Forward

Birdlife.org

DS are helping us understand the value of our web audience, providing the advertising experience we didn't want to bring in-house

- Ade Long, Head of Communications. Birdlife International