Charity Opportunity
Digital display advertising in the UK was worth £1bn in 2009 and is set to grow in 2010 despite the economic downturn. (IAB/PWC 2009). Currently, all of this revenue is enjoyed by Search (EG Google), News sites (EG Guardian Unlimited), and Portals (EG Yahoo).
FACT : Many Charity websites have all the attributes of quality commercial websites.
Charity websites are content destinations for news and analysis within their sectors.
Charity website users are wealthy, loyal and have a very strong relationship with the web brand.
Charity web brands are well respected and portray a set of ideals that reflect those of their users.
Charity websites represent a valuable proposition for advertisers whose companies share ideals of ethics, integrity, and responsibility.
FACT : Currently few charities actively convert this value into funds. Why become a Digital Spring partner? Read more…






