Following the success of #ThisColourfulLife, we worked with Campo Viejo for a second time to coordinate a content-led creative solution to promote it’s key annual event The Streets of Spain.
We created a unique editorial series with The Nudge that centred on the Campo Viejo brand and the Streets of Spain event itself. The series was published on a bespoke branded hub on The Nudge’s core website and was supported by emails to the Nudge’s highly engaged database, as well as a full display activation across the site.
As part of the campaign, we produced a series of evocative brand films designed to tell the story of Campo Viejo and the Streets of Spain event. The films were used to amplify the campaign via a set of bespoke video content units across the Digital Spring Urbanite portfolio, reaching engaged millennials at scale, reinforcing Campo Viejo as a brand and promoting the Streets of Spain event.
The campaign was highly effective in delivering reach, engagement and action, and helped Campo Viejo win an internal “best campaign” award for the overall Streets of Spain activation.