In partnership with leading entertainment tastemaker site, The Nudge and premium Diageo gin brand, Tanqueray, we created a bespoke editorial content series based around a set of events entitled the Motion Picture Supper Club. As part of each event, guests were treated to an iconic film, a three course meal and live entertainment from a 1920s-inspired band based around ‘The Tanqueray Set’.
The event was amplified using high impact display activity as well as email bursts to the Nudge’s database to drive ticket sales. A series of videos were created at the events to bring to life the atmosphere of The Motion Picture Supper Club experience and these were delivered to wider millennial audiences within large format content units served across The Nudge and the Digital Spring Portfolio.
The events and overall campaign were a huge success, with a conversion rate of nearly 4% for the response-driven display activity, resulting in sell out on all nights and overwhelmingly positive reviews.