For the launch of the new vodka brand from Gallo, we ran a campaign of high impact ads for 2 weeks from 1st December which promoted the London launch.
We delivered to “millennial” influentials (ABC1 Londoner 18-34s) e.g. the people drinking in trendy bars in Camden, Angel, Hackney, Shoreditch, Clapham, Brixton etc.
The campaign was all about reach and high impact ads and we included homepage takeovers and ROS activity across our portfolio using large format Billboards, DMPUs, and Reskins. We also sent a branded email to the Nudge database of 45,000. The campaign was amplified across DS Urbanite portfolio including Diffords Guide, Just Opened London, Great Little Place, and Mr & Mrs Smith.